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1 position media advertising
Реклама: наружная рекламаУниверсальный англо-русский словарь > position media advertising
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2 advertising
реклама; рекламирование; рекламный♦ advertising-to-sales (A/S) "реклама-сбыт" (показатель)♦ adversary advertising противодействующая реклама♦ arena advertising реклама на щитах, размещенных по периметру стадиона♦ awareness-building advertising реклама для создания осведомленности♦ bait advertising реклама "с наживкой"; искушающая реклама♦ "bait and switch" advertising многообещающая завлекающая реклама, по которой купить товар на объявленных условиях очень сложно♦ block advertising реклама в специальных блоках в перерывах между программами♦ comparative advertising сравнительная реклама; реклама, использующая сравнение с другим (собственным или чужим) товаром♦ consumer advertising потребительская реклама; реклама, направленная на конечного потребителя♦ coop(erative) advertising совместная реклама производителя и дилера (оплачиваемая обычно 50:50)♦ corporate advertising корпоративная реклама; имиджевая реклама♦ crossruff advertising коллективная реклама♦ deceptive advertising дезинформирующая покупателя реклама♦ direct advertising прямая реклама; реклама, раскладываемая непосредственно в почтовые ящики потребителей♦ drip advertising "капающая" реклама; реклама постоянно появляющаяся в одном и том же СМИ (может быть одним и тем же размером, в одном и том же месте, в один и тот же день и т.д.)♦ free editorial advertising реклама за счет издателя♦ general advertising общая реклама нескольких компаний, действующих в одной сфере; массовая реклама; общенациональная реклама♦ goodwill advertising имиджевая реклама♦ horizontal advertising совместная реклама производителей из одной сферы♦ litter-bin advertising реклама на мусорных урнах♦ mail-order advertising реклама посылочной торговли♦ natural break advertising реклама в естественных перерывах между программами♦ position media advertising наружная реклама♦ scene advertising рекламная распродажа♦ self advertising самореклама♦ shirt-board advertising реклама на вкладках для воротничков мужских рубашек (вставляемых в прачечных после стирки для сохранения формы)♦ show-window advertising витринная реклама♦ sky advertising воздушная реклама; реклама на буксируемых в небе транспарантах, на воздушных шарах, самолетах и т.д.♦ special occasion advertising реклама, использующая различные общественные мероприятия♦ undisplay advertising строчная рубричная реклама♦ vertical advertising вертикальная реклама; совместная реклама производителя и дистрибьютора♦ walking advertising "ходячая реклама"; человек, носящий рекламный щит, транспарант и т.д. -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 middleman
сущ.1)а) общ. посредник (лицо или организация, являющиеся связующим звеном между участниками переговоров, какой-л. сделки или какого-л. действия)Second, there’s the state Department of Transportation, which was supposed to act as a sort of middleman in negotiations between the town and the rail company. — Во-вторых, существует Государственное управление транспорта, которое, как предполагалось, должно было выступать в роли посредника в переговорах между городскими властями и железнодорожной компанией.
Syn:go-between, intermediaryб) торг. (торговый) посредник, комиссионер, агент (лицо, выступающее в качестве связующего звена между продавцом и покупателем; лицо, закупающее товары у производителя и перепродающее их розничным торговцам или конечным потребителям)The agent is a middleman who puts buyers and sellers into position for the conclusion of sales. — Агент — это посредник, который содействует покупателям и продавцам в заключении сделки купли-продажи.
media middlemen — посредник в сфере СМИ, рекламный посредник
М: [service\] middleman, middleman [of service\], middleman [for service\] — посредник [по услуге\]
Syn:See:2) эк. посредник* (крупный арендатор, сдающий небольшие участки субарендаторам)
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посредник: посредник между продавцом и потребителем, берущий на себя за плату процесс сбыта или другие функции; = intermediary.* * *человек или организация, получающие прибыль в результате коммерческих операций, которые они проводят между производителем и потребителем
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